Complete creative development of Le Dix de Balenciaga LINE under the creative direction of Demna.

The project included the reinterpretation of an archival bottle, the design of the new flacon, and the development of the full packaging line. Each element was crafted to balance historical legacy with a modern visual language, with continuous creative and production supervision throughout the process.

Glass engineering: optimization of wall thickness without compromising transparency.
Custom cap and ribbon: high-precision tooling and hand tying to preserve couture craftsmanship.
Redesigned presentation box: European production in FSC-certified board, foam replaced with a 100% cardboard structure; wrapped in leather-effect paper with aged bronze hot stamping.
Plastic-free approach: folding carton without cellophane, water-based varnish, and solvent-free adhesives.

Challenges: balancing historical authenticity with eco-responsibility, replacing non-recyclable elements, and preserving artisanal details at industrial scale.

PCD Innovation Awards 2026