Design development of the Idôle Now flanker, based on the existing iconic architecture.

The project focused on transforming the perception of the original bottle through color, material and structural simplification, while preserving its extreme thinness and frontal identity. Continuous creative supervision ensured consistency from development to industrialization.

Luminous gradient lacquering: development of a multi-layer finish generating depth and optical vibration across the flat glass surface.
Glass optimization: integration of recycled content and weight reduction while maintaining mechanical resistance and visual purity.
Frame removal: redesign of the construction to eliminate the metallic side pieces and achieve a monomaterial reading of the object.
Surface as image: color conceived as a material element activating light rather than a decorative coating.

Plastic-free secondary packaging aligned with the environmental evolution of the line.

Challenges: evolving an instantly recognizable object without altering its structure, translating a chromatic concept into an industrially reproducible finish, and improving recyclability while preserving the radical thinness of the bottle.